THE BUSINESS OF SELLING MOVIES.

The article presents information about the factors that lead to the success of a motion picture and discussed the marketing film and information about the costs . Also shows that the most successful movies are listed in a chart with information about their production and marketing costs, and it is suggested that marketing is the largest factor in a movie's success.

Strategic Finance. Mar2008, Vol. 89 Issue 9, p35-41. 6p. 1 Color Photograph, 1 Illustration, 2 Charts.